The Best Experiential Stores in Los Angeles

May 6, 2019

The retail landscape in Los Angeles is as shape-shifting as its star residents. Department stores and independent boutiques are adapting to the new digitized consumer lifestyle by transforming into playful, interactive, tech-infused spaces that offer shoppers the perfect escape from the city grind. Here are some of the best experiential stores in LA:

 

Gentle Monster (816 S Broadway)

 

 

The downtown LA outpost of South Korean luxury eyewear brand Gentle Monster is the perfect mix of art, fashion and zen. Inspired by “the spirit, emotions and oriental traditions associated with harvesting,” the Gentle Monster store features decor reminiscent of paddy fields, as well as “kinetic installations” and unique art objects with finishes of marble, metal and mother-of-pearl. The objective? To take visitors “on a journey through the stages of harvest.”

 

Samsung Experience (The Americana at Brand, 889 Americana Way)

 

 

Opened in February 2019, the Samsung store at the Americana at Brand shopping complex in Glendale is one of the handful of Experience stores from the South Korean electronics giant. Visitors to the new Experience stores can learn about and shop Galaxy smartphones, tablets, wearables, TVs and SmartThings devices, as well as enjoy a gaming lounge, get hands-on demonstrations from Samsung experts, and receive customer support at the Samsung Care bar (the brand’s answer to Apple’s Genius Bar). “We want to build a ‘playground’ for Samsung fans—a place to learn about and try out all of the amazing new products we have to offer,” stated YH Eom, the president and CEO of Samsung America.

 

Nike by Melrose (8552 Melrose Ave)

 

 

Opened in July of 2018, the Nike by Melrose store is the athletic footwear and apparel brand’s first members-only neighborhood shop that combines a “streamlined online experience with our most premium in-store service.” The store’s largest selection of products will change every two weeks and is unique to West Hollywood, powered by the trends inspiring its local residents. The back half of the store will feature items “365 favorites,” basically their bestsellers, items divorced from seasonality. One of the coolest in-store amenities is a digital locker R