mophie

Phone Charging: The New Power Economy

“I keep hearing about battery innovation, but it never makes it to my phone.” –  Evan Spiegel (Snapchat Co-Founder) Poor battery life is the Achilles’ heel of every cell phone maker in the world. While our connected devices continue to break new ground in terms of product innovation, design and weight, battery technology has remained … Continued

The Powerful Message Behind Mophie’s “All-Powerless” Super Bowl Ad

  Last month, Mophie’s “All-Powerless” Super Bowl commercial depicted a fictional apocalyptic world with tsunamis, mass looting and sheer chaos – all caused by the dying smartphone of an “all-powerful” Morgan Freeman-lookalike God. The clever commercial drew national attention to a growing crisis: low battery life anxiety. It’s a crisis we at ChargeItSpot have made … Continued