Geo-Fencing and Geo-Targeting Help Retailers Reach Customers

Geo-fencing and geo-targeting are two of the buzziest marketing concepts in the retail world. Essentially, geo-fencing involves pinpointing users when they enter a specific pre-defined area, while geo-targeting targets users based on their geographic location. Retailers who combine both tools are reaping tremendous rewards. Geo-targeting can allow them to send a message to a customer … Continued