STUDY: 76% of Memorial Day Shoppers Cited In-Store as Preferred Shopping Method Over Online

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NEW YORK (May 24, 2017)ChargeItSpot, the leading provider of cell phone charging stations for major retailers, events, and other indoor public venues, has announced the results of its “2017 Memorial Day Sales Report.”

The study asked consumers if they will be taking advantage of Memorial Day sales this year, if they preferred to shop in-store or online, and where they primarily looked for the best deals. ChargeItSpot collected responses from over 700 shoppers at malls across the country, using its integrated survey capability, QuickPoll. Below are the key takeaways from the study.

Only 1/3 of in-store shoppers will be taking advantage of Memorial Day sales this year

When respondents were asked if they would be shopping Memorial Day sales, 64% of shoppers said they would not be while 36% said they would.

“Memorial Day is seen as the kickoff to the summer shopping season,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “It is a bit surprising that, according to our data, more than half of respondents won’t be taking advantage of Memorial Day sales. The data could be attributed to shopper fatigue from the volume of sales happening all at once in the early summer months, including Mother’s Day in May and Father’s Day in mid-June.”

Of the 36% of shoppers who said they would be shopping Memorial Day sales, 76% said they would shop in-store, while only 24% confirmed they would do their shopping online.

Shoppers get deals from mobile coupon apps

Memorial Day shoppers were also asked where they typically look for deals and sales. For all shoppers, the top three resources were mobile coupon apps, social media, and online deal sites – meaning even in-store shoppers are finding their deals online.

“Shoppers who research sales online and then make their purchases in-store are a great example of how technology and brick-and-mortar complement each other,” said Baldasare.

Check out the chart below for a full breakdown of consumers’ choices by their preferred method of shopping.

SOURCE OF DEALS

IN-STORE ONLINE TOTAL

Mobile coupon apps

28% 40% 31%

Social media

27% 11%

23%

Online deal sites

19% 34%

22%

Retail newsletters/catalogs

16%

11%

15%

Radio & TV 5% 3%

5%

Newspapers/magazines 5% 0%

4%