Purpose
ChargeItSpot was founded on the idea that when shoppers charge their phones they spend more time in-store and more dollars at the register. Over the past four years, we have partnered with research experts to empirically test this hypothesis at a diverse range of retailers.
Included in Report
- Methodology for determining ChargeItSpot’s causal impact on shopper behavior
- Meta-results from these studies across nine nationally-recognized retail brands
- Analysis of how these results can be used to determine ROI for retail stores
Selected Results
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2.30x dwell time
Amount of time spent in store
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1.65x conversion
People who purchase
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1.47x basket size
Average transaction