Measuring ChargeItSpot’s Impact on Retail Sales

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Purpose

ChargeItSpot was founded on the idea that when shoppers charge their phones they spend more time in-store and more dollars at the register. Over the past four years, we have partnered with research experts to empirically test this hypothesis at a diverse range of retailers.

Included in Report

  • Methodology for determining ChargeItSpot’s causal impact on shopper behavior
  • Meta-results from these studies across nine nationally-recognized retail brands
  • Analysis of how these results can be used to determine ROI for retail stores

Selected Results

  • 2.30x dwell time

    Amount of time spent in store

  • 1.65x conversion

    People who purchase

  • 1.47x basket size

    Average transaction