With the rise of e-commerce shopping and showrooming, brick and mortar retailers are turning to creative uses of retail technology in order to attract customers. Phone charging stations – like those provided by ChargeItSpot – are an innovative customer amenity and marketing tool that’s taking the retail space by storm. With an independent study by GfK, one of the world’s largest market research firms, demonstrating how charging kiosks increase customer dwell time by 115% and basket size by 29%, it’s no surprise that the retail technology is quickly being adopted by retailers across the nation.
Luxury retailer Neiman Marcus is one such retailer that’s embraced the phone charging station amenity as a must-have tool for engaging its customers and providing an omnichannel shopping experience. An adopter in using in-store technology (eg. read about the department store’s implementation of “Memory Mirrors” here), Neiman Marcus has deployed ChargeItSpot kiosks in three metropolitan cities: Chicago, Houston and San Francisco. In a recent press release, Wanda Gierhart, CMO of the Neiman Marcus Group, stated that “At Neiman Marcus, our goal is to offer the finest merchandise, in a beautiful setting, with exceptional customer service; by providing ChargeItSpots as an additional amenity, we hope to surpass our customers’ expectations.”
Other retailers – including Bergdorf Goodman, Bloomingdale’s, Nordstrom, Under Armour and Urban Outfitters – have all embraced cell phone charging kiosks as a complimentary in-store amenity. In addition to providing a complimentary, in-demand amenity to its customers, instilling customer loyalty, the charging stations are also driving foot traffic through the free ChargeItSpot mobile app. The app – available for download in Google Play and the App Store – alerts users when their cell phone battery is running low and directs them to the nearest charging station location.
An innovative method of driving foot traffic, delivering promotions, boosting sales and providing an overall fun in-store experience, phone charging stations are clearly the must-have retail technology of 2016.
To find out how you can create your own custom charging station for your store and bring joy to your customers – all while increasing your bottom line – call the ChargeItSpot team at 800-453-3833 or send us an email at [email protected].