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Good ideas can be found in the most unexpected places. For ChargeItSpot Founder Douglas Baldasare, the idea to develop mobile phone charging stations for retail stores struck during a Miami vacation. Baldasare and his friends were on the hunt for a DVD of Scarface, which was proving hard to find. With dying phone batteries, they couldn’t split up to expand the search. Baldasare envisioned a solution where he could charge his phone in a nearby store, and the concept for ChargeItSpot was born.
Four years later, ChargeItSpot has more than 150 cell phone charging towers in stores in thirteen states, with national clients like Neiman Marcus, Nordstrom, Under Armour, Staples, Rite Aid, and Monte Carlo casinos. The free charging stations use an electronic locking system, and the design can be customized for each client. The utility for shoppers with low phone batteries is obvious, but Baldasare says the charging stations deliver returns for retailers as well, with the potential to draw in new visitors and keep existing customers shopping longer.’
Baldasare decided to explore opportunities for ChargeItSpot while he was completing an MBA at The Wharton School of the University of Pennsylvania. In August 2012, ChargeItSpot’s first unit was launched in a Whole Foods store in Philadelphia.
“Our first product was very basic, it was effectively a tower of lockers, in the lockers were a bunch of cords. It was great for a minimum viable product, but we needed to design something scaleable, that we could deploy across the country, and remotely monitor and service it,” explains Baldasare.