According to research conducted by GfK on behalf of charging station provider ChargeItSpot, in-store charging stations have a positive effect on retail sales, keeping shoppers browsing longer and spending more.
- Email capture is a critical marketing tool for retailers. It accounts for 17% of total digital budgets for marketers in the U.S. every year. However, current methods for email capture have been largely ineffective because they offer minimal value for the customer and are typically used at the point-of-sale (POS) — a stage of the transaction that offers little incentive to opt in.
- Retailers are starting to capitalize on what’s become a nuisance for most people — finding a mobile phone with little to no battery life and no place to plug it in.