Email capture is a critical marketing tool for retailers. It accounts for 17% of total digital budgets for marketers in the U.S. every year. However, current methods for email capture have been largely ineffective because they offer minimal value for the customer and are typically used at the point-of-sale (POS) — a stage of the transaction that offers little incentive to opt in.
- Retailers are starting to capitalize on what’s become a nuisance for most people — finding a mobile phone with little to no battery life and no place to plug it in.
- Industry experts from companies like CloudCraze, ChargeItSpot, Sigstr and Atomized give their predictions for what the top 2017 trends will be in marketing.