2019 Father’s Day Spending Survey Shows We Spend Much Less On Dad Than Mom

June 13, 2019

Last month, the results of our 2019 Mother’s Day Spending Survey revealed that half (52%) of American consumers were planning on less than $50 on mom for Mother’s Day, but that 14% were planning on splurging over $300 for this year’s gift. We broke down the Mother’s Day gift spending by gender and age group and the results were surprising to say the least!

 

This month, in light of Father’s Day, we decided to repeat the exact same QuickPoll™ survey using our phone charging kiosks and the results are in! We collected 1,900 survey responses from shoppers at PREIT malls across North America and here’s what we found:

 

 

A whopping 68% of people said they were planning on spending no more than $50 on dad this year – which is in rather stark contrast to the 52% who chose $50 or under for mom’s gift. Consumers were also less likely to splurge on dad, with only 9% of respondents choosing the over $300 gift option, as opposed to 14% for mom. These figures are in line with general spending stats from the National Retail Federation who reported that Americans are expected to spend $25B on mom but only $15B on dad!

 

So what gives? One theory that explains why Father’s Day spending is less than Mother’s Day is that children are simply more likely to be living with their mom than their dad. Data from the Census Bureau shows that the percentage of children living only with their